Go-To-Market Strategy

TVL Acquisition, DeFi Adoption, and Market Awareness.

Rest Finances leverages technical innovations to offer a series of USPs over and above competition. These elements form the foundation of a go-to-market strategy focused on driving deep, sticky TVL, optimized yield, and extensive adoption and utility for restETH across DeFi.

Scaling TVL

The team is well positioned with deep relationships across DeFi, including protocols, funds, market makers and “whales”, with access to extensive idle capital and value add skill sets and connections. With a clear value proposition and set of USPs across deep liquidity, a tight peg, and optimized yield on native ETH and LSTs we are able to offer a compelling proposition to our network to quickly and effectively attract a large amount of sticky TVL from highly credible first mover partners. This is evidenced in our initial TVL commits from our seed investors, and acts as a foundation to build confidence for second movers looking to capitalize on uncapped, optimized EigenLayer restaking yields.

DeFi Adoption

The deep liquidity, tight peg and our high TVL targets ensure that restETH will be well positioned to quickly and efficiently meet the oracle requirements necessary to facilitate integration with leading DeFi protocols. The optimized yield offers a compelling value proposition across lending, trading and yield protocols for users looking to maximize the yield they can achieve via restETH. Whilst securing the oracles, the team is well positioned to leverage their relationships with DeFi protocols and DAOs to quickly and efficiently integrate restETH across multiple, credible DeFi platforms, setting restETH apart from the competition on liquidity, peg, yield, TVL and adoption.

Market Awareness

Furthermore the team has onboarded premier marketers with a widespread network of value add contacts with deep credibility and a wide marketing reach. In conjunction with targeting power users and partner protocols, there is an extensive plan in place to market the benefits of restETH as the premier, liquid, and most widely adopted Liquid Restaked Token (LRT). The team is well positioned to educate the market and ensure quantity of users of restETH and associated applications, as well as quality and scale of TVL from power users and partners, offering a well rounded go to market approach to emerge as a market leader.